Analytics4 min readMay 25, 2026
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How to Track QR Code Scans in Google Analytics 4 (GA4)

Detailed instructions on combining dynamic QR codes with GA4 UTM tags to monitor landing page conversions and user traffic sources.

Linking offline print to Google Analytics

Add standard Google Analytics parameters to your destination links. Set utm_source to 'qr-code', utm_medium to 'print', and utm_campaign to your specific seasonal event.

Analyzing campaign metrics in GA4

Navigate to Acquisition → Traffic Acquisition in GA4 to monitor session logs, engagement times, and goal conversions driven strictly by your offline QR scans.

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