Linking offline print to Google Analytics
Add standard Google Analytics parameters to your destination links. Set utm_source to 'qr-code', utm_medium to 'print', and utm_campaign to your specific seasonal event.
Analyzing campaign metrics in GA4
Navigate to Acquisition → Traffic Acquisition in GA4 to monitor session logs, engagement times, and goal conversions driven strictly by your offline QR scans.
AR
Written by Alex Rivera
Technical Director & Product Designer
Alex Rivera is a software engineer and digital designer specializing in mobile identity, QR technology, and contactless workflows. He has spent over a decade building high-performance web applications and native tools.
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