Step-by-Step Guide

How to create an
Apple Wallet pass

A step-by-step guide to generating and configuring dynamic passes for loyalty, ticketing, and business profiles.

Generating passes: the complete guide

🔑 Key Takeaways

  • Dynamic Setup Required: Only dynamic QR types enable automatic updates and location alerts to passes.
  • Native Lock Screen Alerts: Associating GPS coordinates allows cards to pop up on user screens near store coordinates automatically.
  • Instant Distribution: Generate a .pkpass download link or QR code so users save passes in one tap.

Apple Wallet passes (saved as .pkpass packages) are a lightweight, secure way for users to carry digital credentials. Instead of forcing users to sign up for an account or install external apps, your credentials live in their system-default wallet for instant retrieval.

1

Select a Dynamic QR Type

Open the QR Maker generator. Choose an eligible dynamic QR type, such as Event Ticket, Restaurant Menu, Coupon, or vCard. Dynamic type is required to enable database syncing and update pushed messages.

2

Configure Fields & Meta Details

Fill in the details for the pass. For Event tickets: enter event title, start/end dates, and venue address. For Loyalty cards: enter member ID, starting points balance, and loyalty tiers.

3

Branding, Colors & Logo Upload

Match the design with your brand. Upload a high-resolution transparent PNG logo. Select background colors or linear/radial gradients. The generator auto-creates retina resolution assets (@2x/@3x) for iOS screens.

4

Set Geofencing Coordinates

Optionally input up to 10 GPS coordinates (latitude & longitude) for your physical locations. When a customer walks near these spots, their phone displays a lock-screen shortcut card.

5

Generate & Add to Device

Click "Add to Apple Wallet". The server compiles a signed .pkpass file. Scanning the QR code or clicking the link on an iPhone prompts a preview screen — tap "Add" to save to Wallet.

Best practices for designing passes

  • Verify contrast: Ensure text label colors stand out clearly on gradient backgrounds.
  • Optimize logo assets: Always upload transparent PNG files. Avoid solid background boxes or jpeg outlines.
  • Leverage geofencing: Geolocate store coordinates to trigger automatic locked screen reminders.
  • Include contact detail links: Embed customer service telephone numbers or website URLs on the back of the pass.

Additional Pass Questions

What makes digital passes better than static QR codes?
Static QR codes are permanent and cannot be modified. They are also easily lost in screen photo libraries. Apple Wallet passes reside in the system tray, support active GPS coordinates to trigger locked screen alerts, and receive live updates when balances or event schedules shift.
How are passes verified at the gate/counter?
Store staff can verify passes using any standard QR scanner, the QR Maker mobile app, or by scanning the pass barcode directly into POS/ticketing systems. The scanner reads the unique slug identifier and validates it against the dynamic database.