Why design matters
A well-designed QR code gets scanned more. Studies consistently show that QR codes with brand colors and a logo have higher scan rates than plain black-and-white codes. A branded QR code also looks intentional and trustworthy rather than something that was thrown together.
The #1 rule: contrast
Before touching any design option, understand this rule: the foreground (dots) must be significantly darker than the background. Dark on light works. Light on dark technically works but is less universally supported. Light on light or dark on dark will fail to scan reliably.
If you use a brand color for the dots, make sure it is dark enough against the background. Test scan after every significant color change.
Dot styles
The individual squares that make up the QR code pattern can be changed to different shapes:
- Square — the classic look. Most universally recognised as a QR code.
- Rounded — slightly rounded corners. Softer and more modern feeling.
- Dots — circular dots instead of squares. Very clean and contemporary.
- Classy — a more sophisticated, angular variation.
Adding a logo
A logo in the centre of your QR code makes it instantly recognisable as yours. To add one:
- Click the Logo tab in the style panel
- Upload a PNG or SVG file (transparent background works best)
- Adjust the logo size — keep it under 30% of the total QR code area
- Always set error correction to H (High) when using a logo
Written by Alex Rivera
Technical Director & Product Designer
Alex Rivera is a software engineer and digital designer specializing in mobile identity, QR technology, and contactless workflows. He has spent over a decade building high-performance web applications and native tools.
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