How to Track QR Codes in Google Analytics using UTM Parameters

Step-by-step tutorial on generating QR codes with custom UTM tracking codes to measure conversions, traffic channels, and campaigns in Google Analytics.

UTM parameters for QR codes

To monitor your physical QR scans inside Google Analytics (GA4), you should append standard UTM parameters to your target URL before generating the code.

Structure your link like this:

https://yoursite.com/?utm_source=qr&utm_medium=print&utm_campaign=flyer

When users scan, Google Analytics instantly registers the source as "qr" and the medium as "print", allowing you to track in-person conversions accurately!

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